The Challenge
Strong online traction but struggling to crack offline retail.
The SFOD Approach
Define
Highest-opportunity retail channels: large standalone pharmacies and Modern Trade chains.
Measure
Baselined current offline revenues, identified target store counts, defined success metrics.
Evolve
- Distributor identification and onboarding
- Trade term negotiations with pharmacy chains and MT buyers
- In-store placement and visibility execution
Outcome
- Products placed across several large pharmacies and Modern Trade outlets
- New offline revenue segment created from scratch
- Distributor network established and handed over