The Challenge
Despite having one of the most accurate HPV screening solutions available in the Indian market, our client was struggling with market adoption.
The SFOD Approach
Define
We mapped the complete buyer journey — from corporate decision-maker to end-patient.
Measure
Baseline screening rates and corporate wellness spend data were compiled.
Evolve
- Phase 1: Gynae network activation in 2 metro cities
- Phase 2: Corporate GTM — partnerships with 3 large employers
- Phase 3: Tier-2 city expansion via diagnostic chain partnerships
Outcome
- 3x increase in monthly screening volumes
- 12 corporate accounts activated
- Distribution expanded to 4 new cities