The Challenge
A well-known Bangalore poultry brand had spent decades building a trusted offline retail network but had no online presence.
The SFOD Approach
Define
Hyperlocal delivery using existing stores as dark-store fulfilment hubs.
Measure
Unit economics modelled upfront — delivery radius, AOV targets, ROAS thresholds.
Evolve
- Built the online ordering system
- Designed and launched paid media campaigns
- Trained store staff on fulfilment workflows
- Iterated on packaging, pricing, and bundles
Outcome
- Online business launched and scaled rapidly
- Positive ROAS achieved and maintained
- Loyal repeat customer base built
- Entire operation handed over to their in-house team