The Challenge
Internal teams optimised for running existing businesses, not for launching new categories.
The SFOD Approach
Define
Sharp problem definition: target consumer, launch channel, regulatory requirements.
Measure
- Consumer research across target segments
- Competitive landscape mapping
- Regulatory compliance checklist
Evolve
- Pricing architecture across pack sizes and channels
- Channel-wise launch sequencing
- Launch programme with milestones and KPIs
Outcome
- Market assessment delivered on schedule
- Regulatory compliance addressed
- Product launched on time with growing business established